VRM: The user as point of integration
On yesterday’s Project VRM conference call, a piece of the Vendor Relationship Management puzzle snapped into alignment in a flash of insight. It wasn’t something new to the movement, rather it was a...
View ArticlePaper Prototype Rocks
Last week we used a prototyping technique that has changed the way I look at development: paper prototyping. I had heard a bit about this before and it sounded great… but there’s always such a drive to...
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The Great Reconfiguration
The Internet is undergoing a major reconfiguration. No longer is it sufficient for companies to package a value proposition on their website and then drive traffic to it through ads, search engine...
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Introducing User Driven Services
Our world is continually becoming more and more user driven. From cable TV to YouTube, from newspapers to blogs, from Wal-Mart to eBay, from Ma Bell to the Internet, the shift from centralized,...
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Beyond Data Ownership to Information Sharing
The question of who owns our data on the Internet is a challenging problem. It can also be a red herring, distracting us from building the next generation of online services. The term “ownership”...
View ArticleFourth Parties are agents. Third Parties aren’t necessarily.
Fourth Parties is a powerful, but sometimes confusing term. In fact, I think Doc recently mischaracterized it in a recent post to the ProjectVRM mailing list. Normally, I wouldn’t nitpick about this,...
View ArticleTen Years Later
Ten years ago I wrote a blog post that captured a key architectural insight at the core of VRM: putting the user at the center of integration not only improves the quality of services, it simplifies...
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